{"title":"Korean Sunscreen","description":"\u003cp\u003eKorean sunscreens solved the problem that stops people wearing sunscreen: how it feels.\u003c\/p\u003e\n\u003cp\u003eWestern SPF has historically leaned on mineral filters — zinc oxide and titanium dioxide — which are effective but sit on the skin, leave a white cast and feel heavy. Korean and Japanese formulations use a wider range of organic filters, several of which are not approved in the United States, and the result is a texture closer to a light moisturiser than to a barrier.\u003c\/p\u003e\n\u003cp\u003eThat difference decides whether the bottle gets used, which is the only thing that actually matters.\u003c\/p\u003e\n\u003ch2\u003eReading the label\u003c\/h2\u003e\n\u003cp\u003eSPF measures protection against UVB — the burning rays. \u003cstrong\u003ePA+\u003c\/strong\u003e ratings measure UVA, which drives ageing and pigmentation and passes through window glass. PA++++ is the highest. For daily use in the Gulf, SPF50+ PA++++ is the sensible baseline.\u003c\/p\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cp\u003eMore than you think — roughly two finger-lengths for face and neck. Applying half the tested amount gives you far less than half the stated protection. Reapply every two to three hours outdoors.\u003c\/p\u003e\n\u003cp\u003eAnd wear it indoors near windows: UVA passes through glass, which is why one side of a driver's face ages faster than the other.\u003c\/p\u003e\n\u003cp\u003eSee \u003ca href=\"\/collections\/beauty-of-joseon\"\u003eBeauty of Joseon\u003c\/a\u003e or all \u003ca href=\"\/collections\/korean-skincare\"\u003eKorean skincare\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003ePrices in AED, delivered across the United Arab Emirates.\u003c\/p\u003e","products":[{"product_id":"daily-relief-sunscreen-beauty-of-joseon","title":"Daily Relief Sunscreen 50 ml - Beauty of Joseon","description":"\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Homosalate, Butyloctyl Salicylate, Octocrylene, Ethylhexyl Salicylate, Dipropylene Glycol, Diethylhexyl 2,6-Naphthalate, Polymethylsilsesquioxane, Butyl Methoxydibenzoylmethane, Glycerin, Caprylyl Methicone, 1,2-Hexanediol, Silica, VP\/Eicosene Copolymer, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Cetearyl Alcohol, Glyceryl Stearate, Inulin Lauryl Carbamate, Tromethamine, Carbomer, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Sodium Stearoyl Glutamate, Ethylhexylglycerin, Polyacrylate Crosspolymer-6, Oryza Sativa (Rice) Extract, T-Butyl Alcohol, Tocopherol\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":64700354265437,"sku":"Relief Sun Riz Probiotiques","price":114.5,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/2921\/8141\/files\/25730_daily-relief-sunscreen-beauty-of-joseon.jpg?v=1778835799"},{"product_id":"stick-solaire-mat-mugwort-camellia-beauty-of-joseon","title":"Matte Sun Stick Mugwort + Camellia 18 g - Beauty of Joseon","description":"\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMethyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate\/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone\/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Polyglyceryl-4 Diisostearate\/Polyhydroxystearate\/Sebacate, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Water, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, 1,2-Hexanediol, Artemisia Capillaris Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Panthenol, Butylene Glycol, Propanediol, Bambusa Vulgaris Extract, Camellia Sinensis Leaf Extract, Glycerin, Methylpropanediol, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":64700354920797,"sku":"Mugwort + Camelia 18 g","price":114.5,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/2921\/8141\/files\/25721_matte-sun-stick-mugwort-camelia-beauty-of-joseon.jpg?v=1778835810"},{"product_id":"relief-sun-aquafresh-sunscreen-beauty-of-joseon","title":"Relief Sun Aquafresh Sunscreen 50 ml - Beauty of Joseon","description":"\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWater, Oryza Sativa (Rice) Seed Water, Dibutyl Adipate, Butyloctyl Salicylate, Ethylhexyl Triazone, 1,2-Hexanediol, Drometrizole Trisiloxane, Polyglyceryl-3 Distearate, Terephthalidene Dicamphor Sulfonic Acid, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Tromethamine, Panthenol, Pentylene Glycol, Glyceryl Stearate, Silica, Caprylyl Methicone, Avena Sativa (Oat) Kernel Extract, Cynara Scolymus (Artichoke) Leaf Extract, Camellia Sinensis Leaf Water, Hydrogenated Lecithin, Oryza Sativa (Rice) Bran Oil, Sodium Hyaluronate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Propanediol, Potassium Cetyl Phosphate, Poly C10-30 Alkyl Acrylate, Methylpropanediol, Carbomer, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexylglycerin, Xanthan Gum, Glycerin, Polyether-1, Polyquaternium-51, Beta-Glucan, Biosaccharide Gum-1, Inositol, Tocopherol, Ferulic Acid, Citric Acid, Ceramide NP, Phytosphingosine, Rice Amino Acids, Rice SH-Oligopeptide-1\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":64700355346781,"sku":"Relief Sun Aqua-Fresh Rice + B5","price":114.5,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1068\/2921\/8141\/files\/25634_relief-sun-aquafresh-sunscreen.jpg?v=1778835825"},{"product_id":"creme-solaire-relief-sun-rice-beauty-of-joseon","title":"Relief Sun Rice + Probiotics SPF50 (50 ml) - 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