Prime Collection

Prime Collection works the gourmand and fruity accords that currently dominate Gulf perfumery — Prime Bonbon, Tamrah Buni, Kiara, Eclaire Essence — in 100 ml eau de parfum.

Tamrah Buni is the one worth pausing on: tamr is the date, and the date accord is specifically Gulf. Sweet, dark and slightly leathery, it is the note behind the spiced dried-fruit compositions that have been the region's biggest sellers since 2022. A house that builds around it is working from local taste outward, not importing a European structure.

What to expect

Sweet and warm across the range. Good projection, long wear — gourmand bases cling to fabric well after they have faded on skin. Cooler months and evenings; in daytime heat these amplify fast.

Two sprays is plenty. If you already own a vanilla or a spiced gourmand, this is the range to explore next rather than to start from.

See also Lattafa, Paris Corner, or the full Dubai perfume catalogue.

Prices in AED, delivered across the United Arab Emirates.

Frequently asked questions

What is the date (tamr) accord in Tamrah Buni?
A sweet, dark, slightly leathery note built specifically for Gulf taste — it is behind the spiced dried-fruit compositions that have been the region's biggest sellers since 2022.

How many sprays should I use?
Two is plenty — the range is sweet and warm with good projection, and gourmand bases amplify quickly in daytime heat.

When should I wear Prime Collection fragrances?
Cooler months and evenings suit the range best.