Beauty of Joseon

Beauty of Joseon takes ingredients from traditional Korean medicine — hanbang — and puts them in modern formulas at a price that makes daily use realistic.

The ingredients are not decoration. Rice extract is a mild brightener and a humectant. Ginseng is used for its antioxidant and circulation-supporting properties. Mugwort calms irritated skin. These have long histories in Korean skincare, and the brand's contribution is formulating them into textures that sit light rather than heavy.

The two that matter

Relief Sun: Rice + Probiotics SPF50+ PA++++ is the reason most people find the brand. It is an organic filter sunscreen with no white cast and a finish light enough to wear under makeup or alone — which solves the real problem with sunscreen, that people stop using the ones that feel unpleasant.

Glow Deep Serum: Rice + Alpha-Arbutin pairs rice extract with alpha-arbutin, a gentler alternative to hydroquinone for uneven tone and post-inflammatory marks. It works slowly — expect weeks, not days.

Using them here

Reapply sunscreen every two to three hours outdoors, more if you are swimming. In Gulf sun, a single morning application is not protection by mid-afternoon.

See all Korean skincare or Korean sunscreen.

Prices in AED, delivered across the United Arab Emirates.

About Beauty of Joseon

Beauty of Joseon takes ingredients from traditional Korean recipes, ginseng, rice, mugwort and hanbang herbs, and builds them into modern textures. The result is a range that reads as gentle rather than active-heavy, which is why it travels well across skin types.

The two best-known lines

  • Relief Sun: the sunscreen range, in fluid, aqua and stick formats
  • Glow Serum: the propolis and niacinamide serum the brand is known for

Choosing within the range

Pick by texture before you pick by ingredient. Oily and combination skin tends to prefer the aqua and gel formats; drier skin gets more from the cream and ginseng side of the range. Check the ingredient list on each product page and patch test before full use.

We are a reseller, not the manufacturer. Formulations and volumes are as supplied by the brand.

Frequently asked questions

What is Beauty of Joseon known for?
The Relief Sun sunscreen range and the Glow Serum are its best-known products. The brand builds formulas around ingredients from traditional Korean recipes, including ginseng, rice and mugwort.

Which Beauty of Joseon sunscreen should I choose?
Relief Sun Rice and Probiotics is the original fluid and the most widely used. Aquafresh is lighter and more suited to oily skin. The Matte Sun Stick is for reapplying over makeup during the day.

Is the range suitable for sensitive skin?
The formulas are generally low in fragrance and alcohol, which is why they are often chosen by people with reactive skin. Check the ingredient list on the product page and patch test before full use.