Who Chooses Our Perfumes

Parfum Dubai Store's fragrance selection is chosen by one person: Brahim Said Hannaoui, who has worked in the perfume trade for more than ten years.

The business is also well established in the European market, alongside its presence here in the UAE — which means the houses and references carried on this site have been tested against two different climates and two different sets of customer expectations, not just one.

That cross-market experience is the standard applied to every brand selected for this catalogue: whether a fragrance genuinely holds up in daily wear, across formats and across markets, rather than simply being popular for a season.

Questions about a specific fragrance? Get in touch.